I ticked off a goal on gomighty.com this week. It was taking my friend, Hilary, (above) to ALT Summit 2013 with the Go Mighty team so she could decide if blogging was how she wanted to expand her creative footprint.
This will have been my 3rd ALT summit experience and it’s one of my favorite events of the year. There I was thinking I would be all let-me-introduce-you-to-a-world-I-know-well, except something happened on the way to the end of the conference. I stumbled into what I can only describe as a Mid-Blog-Crisis amongst the Blogospherians. Yikes! What happened to what happened?
Hilary isn’t saying just yet whether she will or won’t buy what blogging has to sell, but I left confused about why blogging and its purpose has became all about Hard Work and Twitter Spreadsheets and teams of 48765384562 to produce 1 post.
Lucky for me, and hopefully Scripps, this month I am leading a workshop for the 20 or so digital folks at the network who want to explore what’s next for the platform previously known as blogging. I’m thinking stuff. For real. I’m going to work on working this out. I’ll use my experiences from old media + the new, as well as the past 100 days which I have spent helping to build Go Mighty.
The internet up to now has been focused on feelings rather than doing. People post lots of words and pictures about what could happen, or may happen, or did happen. Brands have been doing the same, just in smaller boxes, off to the side. You may have missed them. Or ignored them.
Online is helping to build businesses, big and small, online and off, via crowd-sourcing, kick-starting and open-sourcing while the business of blogging, which came before most all of that co-existence (not you, open-source), is starting to look old-fashioned. Beyond selling your brand to build another, how do you expect to make money being a blogger today? By collaborating, connecting and co-existing around doing stuff. For real. By being part of a community that is bigger than one. By getting out from under a Big Brand’s moniker so your brand can be the value-add. By returning to the days of bold.