A lesson in Clever Social Media via a note from my husband to our son:
Monte,
Yesterday morning I awake and realise a kidney stone has started passing its way down my urethra (that’s the bit that hurts ’cause it (the urethra) is smaller than the stone, and yet ever so delicately connected to my centres of greatest pain). As the pain intensifies I go and watch TV, finding a documentary on nuclear submarines to keep me occupied … that’s when your mum tweets . . .
The funny thing is the Military Channel, who are obviously all over it, then tweet back.
What can I say. I feel truly loved. Would write more, but have an episode of the 10 greatest jet fighters of all times to catch.
Natch.
#letskeepitreal
Not only do I love this, Sarah, but my father would too. Some of my earliest memories are of watching WWII documentaries with him. That was pre-Military Channel!
I’m glad your husband is on the mend. I’ve heard kidney stones are horrible.
And, I’m not at all surprised at the response from the Military Channel and their social media savvy. Whoever is tweeting for them deserves a raise!
I agree! I love this example of smart social media — it’s so often that we hear about what doesn’t work, or isn’t best practice, I love celebrating the good stuff.
I love it! Taking the time to respond in a personal way is key. Brands should be friendly!
Engagement is so much more valuable than reaching a frillion people. Why do big starry numbers dazzle so easy?
An example of brands who care about their customers