Joanne Bamberger, from the savvy-smart PunditMom fame, is one half of a whole lot of something.
She’s also the other half, too. Just not right now because she’s been busy elsewhere, although I wish she would be, just right now.
If you ask a designer or an editor what makes their craft sparkle, the good ones will tell you it’s what they take out rather than what they put in.
I bet this mom wishes she could read PunditMom each day, too.
I think Joanne puts in too much and suspect she takes from it less than she deserves. This from a unique position as a mom blogger who can riff on stuff we wish we knew about but forget that we wish we knew because dinner or google+ or tonight or kids . . . what was I saying?
Oh yeah: Joanne starts on PunditMom, but fans out across a few other sites, too, which makes it hard for her fans to know where she is each day. As one of those fans, I wish she would stay put in the one place because that’s where I want to be, at least once a day. I don’t have time to search for her latest words because dinner or google+ or tonight or kids . . . what was I saying?
Oh yeah: Whether it’s understanding Michele Bachmann or why Sarah Palin-ism could work for the Democrats or what I should be angry/worried/happy/scared/thinking about when it comes to the country I now live in, Joanne blogs kitchen-table conversations delivered with the knowledge and understanding of someone who is rarely found sitting at the kitchen table worrying about dinner or google+ or tonight or kids . . . what was I saying?
Oh yeah: The nature of PunditMom is political commentary for women (Yes!) but to grow a solid, daily readership I would suggest one half of her weekly blog posts be dedicated to a couple of longer pieces and the other half short, sharp news-driven snippets that keep me and everyone else who is distracted by dinner or google+ or tonight or kids . . . what was I saying?
Oh yeah: By cutting down her spread of words, and concentrating on adding daily, snappy posts of intention — “what do moms who care about their world need to know today” — I bet Joanne finds herself working less with more reward.
And it would mean the world to me.
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Great information, Sarah. I’m going to put a Post-It note as reminder of this on my computer.
And I adore Pundit Mom!
Normally I’m okay at self- editing and reducing my wordiness although, from time to time (recently even) I will forget how important this is. And although I love her beyond words, it’s in these times I find myself channeling my inner Rita Konig. She can be a bit long-winded in her OFF DUTY columns but she’s Rita so she can get away with it.
Thanks Caroline — love that you channel Rita Konig
Sometimes I feel guilty about doing small, snippet posts. “My readers want me to SAY something!” I tell myself. But often the shorter posts are so much easier for the busy moms to scan that they’re probably thankful for the reprieve.
I can only hope that being in too many places at once becomes a problem for me to wrangle
Thanks for another great analysis!
Shorter posts in between longer ones can also help with more page impressions, too.
Sarah, Thank you for this wonderful post and advice. I have been thinking about just these things, as well, so it’s good to know I’m on the right track! xoxo
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