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  • In call tracking platform results are better analyzed and understood using tracking software. There are many vendors providing software and the one best-suiting your needs should be chosen with due consideration to business and budget. Here are few tips to consider while purchasing call tracking software.  
    • Decide on in-house or agency vendors. Some vendors give agency package rather than business. An in-house marketer should stay away from agencies because the former might turn-out to have higher rates and services which is not in-sync with in-house marketing strategies.  
    • Call tracking is great way of identifying conversion of calls/clicks to customers. Integration with pay per phone digital media and assignment of particular numbers are key to getting data about conversions.  
    • Choose for Dynamic-Number-Insertion to make tracking more accurate. This will enable you capture the source of customers contact. 
    • Depending on your needs and budget, go for extra features like IVR, answering pools, auto dialing, recording, etc.